A Discussion with Bruce Friedrich about His New Book: “Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food―and Our Future”

Bruce Friedrich is founder & president of the Good Food Institute, a global science think tank that is focused on alternative meats. Climate charity evaluator Giving Green has selected GFI as a top climate charity for impact every year for the past five years.

Publishers Weekly included Bruce’s new book Meat on its list of the 10 best new releases in science, writing: “This packed account makes food science feel like an urgent and essential undertaking.”

The book is also endorsed by Nobel Laureate in economics Michael Kremer, former UNFCCC head Christiana Figueres, primatologist Jane Goodall, scifi author Kim Stanley Robinson, and others.