June 7th, 2026, at 08:00 PM EDT
Good Food Institute founder and president Bruce Friedrich will discuss themes from his new book Meat, which argues that unless the world leans in on alternative meats, conventional meat consumption will continue to rise, with all of its attendant external costs (e.g., hunger and malnutrition, climate change and biodiversity loss, AMR and pandemic risk).
Nature featured Meat as one of its five “best science picks,” and Publishers Weekly included Meat on its list of the 10 best new releases in science, writing: “This packed account makes food science feel like an urgent and essential undertaking.” Foreign Policy ran an excerpt from the book, and it has been covered favourably by The Atlantic, Guardian, Financial Times, Washington Post, PBS News Hour, and more.
Nobel laureate in economics Michael Kremer states that Meat “contributes to an important and timely global conversation”. SpaceX board member Steve Jurvetson says, “Meat is a fascinating exploration of the consequences of modern meat production and a roadmap to a better future for meat manufacturing”. Jane Goodall said, “Please read this book: it is engaging, informative, and gives us hope for a kinder future”. The Ministry for the Future author Kim Stanley Robinson says that Friedrich’s “presentation is clear, persuasive, and entertaining.”
Come find out what all the fuss is about.
Bruce Friedrich is the founder & president of the Good Food Institute, a global science think tank that is focused on alternative meats. Climate charity evaluator Giving Green has selected GFI as a top climate charity for impact every year for the past five years. Publishers Weekly included Bruce’s new book Meat on its list of the 10 best new releases in science, writing: “This packed account makes food science feel like an urgent and essential undertaking.” The book is also endorsed by Nobel Laureate in economics Michael Kremer, former UNFCCC head Christiana Figueres, primatologist Jane Goodall, scifi author Kim Stanley Robinson, and others.
See MeatBook.org. Here is a seven-minute segment on PBS that provides a concise overview and a one-hour interview.